Being a result, these LinkedIn figures are indirectly equivalent With all the figures for other social media marketing platforms posted on this website page, or inside our Digital 2024 reports.
Observe: over the past 12 months, we’ve created some critical alterations to how we compute social websites person figures, along with the data resources that we use to tell these calculations have also manufactured important and extensive-ranging revisions to their released figures for the duration of that interval.
However, as we observed during the Facebook part previously mentioned, modifications from the viewers get to figures posted in Meta’s ad organizing instruments don't always correlate with Total variations in its platforms’ Energetic consumer bases.
Because of this, we advise caution when evaluating the social networking consumer values posted With this 12 months’s stories with those published in earlier years, especially due to the fact variations in noted values may be the result of “corrections” in the supply data, together with improvements in genuine user behaviour.
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Note: Meta’s promotion sources only publish viewers gender data for “woman” and “male” consumers.
Note: ByteDance’s advertising methods only publish audience gender data for “woman” and “male” end users.
However, it’s crucial to stress that these advertising access figures are certainly not the same as regular active consumer figures, and there might be significant distinctions concerning the dimensions of X’s advert viewers and its full Lively user foundation.
Be aware: LinkedIn’s advertising assets only publish audience gender data for “female” and “male” consumers.
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These headline stats offer an excellent overview with the “condition of digital” in Hong Kong, but in an effort to make sense of how digital developments and behaviours are evolving, we must dig deeper in to the data.
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Just right before we get to your full report, Here are a few suggestions for even further looking at, that may supply more context for our full list of Digital 2024 quantities for Hong Kong:
Having said that, it’s crucial to worry that these marketing achieve figures are not similar to the monthly Lively people figures that Meta reports in its Trader earnings announcements, they usually shouldn't be interpreted as such.